We all know their pitch “15 minutes could save you 15% or more on your car insurance”. Whether it’s the Caveman digging up a Geico key chain in the sand or the Gecko trying to awkwardly drink from the water fountain these guys have created a cultural phenomenon.
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It is rare that an auto insurance company could consistently provide such quality entertainment. In fact, I can’t remember a Geico commercial I didn’t like. The Caveman commercials are probably the most memorable and will most likely continue for years to come. The Gecko is their most identifiable character. The great debate about the Gecko is does he has a British or Australian accent? I think it’s British.
These guys are so creative that you never know what to expect when their commercials come on. Here are some of my favorites. Chatty Cathy in black and white featuring the old Chatty Cathy doll. Mike Wallace and his cousin racing. The Caveman at the airport and the Caveman apology. The Geico Tiny house. The Geico squirrel commercial.
I have already switched to Geico from Allstate to show my appreciation for their excellent efforts to get my business. I would like to offer Geico a marketing idea that may help sign up even more new customers. Before you introduce a new commercial send it to your existing customers first. This way your loyal customers will get to preview your latest creation before your non-customers. I for one will stay a loyal customer for life if I get the first screening. Thanks Geico!
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3 Comments
Nice job. I completely agree with you.
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Is the gentleman on the Geico commercial at the diner with the pie container Cuba Gooding SR.?