If you’re like me, you like to get your financial news from CNBC every morning. Apparently, that puts us in the demographic group for people needing life insurance. I am not exactly sure why, but I believe that at least a dozen times a day I am told by SelectQuote why “Ned” needs life insurance. I guess I don’t really care if Ned gets life insurance or not. What bothers me, is that really annoying deep voice in the background telling me all about Ned’s life. Ned has a brother-in-law that died, Ted is 41, Ned is ugly, Ned looks like he just got out of the pub and is still drunk, Ned’s kid doesn’t look anything like Ted, Hmm!
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Now that Ned has life insurance how do we know that his family is not secretly plotting to kill him? Probably not, they can wait a few years until Ned’s liver gives out.
Does SelectQuote really believe they can sell life insurance by insulting the intelligence of the CNBC viewers. Sure, we lost all of our money in the stock market, but that doesn’t mean we need to pick the phone and call “SelectQuote” today! I believe SelectQuote is targeting the wrong demographic group. People in the financial industry that have lost all their money will have a much higher death rate. That means SelectQuote will have a much higher payout. That’s bad for business.
Well, I for one have decided that until SelectQuote gets a new narrator and replaces Ted with a really pretty blonde from one of my favorite beer commercials, that I am not buying life insurance from them.
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3 Comments
i hate these commercials. they are cheap, use poor English, look like crap.
I hate Ted/Ned’s Select Quote life Ins commercial too, the fact that it’s a 10 yr term policy is hidden in the fine print so no one notice that fact. I might consider a 10 yr term life Ins. policy when I’m 75 yrs of age but it’s going to be a whole lot more than what the commercial is quoting.
After the 10 yr. term policy exired I would would have to buy an even more expensive policy. They reallyneed to stop Quoting that 10 yr. term policy. And if the fact that is a 10 yr. term is not in larger print and stated in the commercial it self I believe it to be diceptive !!
Ned is the oldest looking 41 year old I ever saw in my life